Country Commercial Guide – France

In general, the commercial environment in France is favorable for the sales goods and services. Marketing products and services in France is like the approach in the United States, or North European countries, notwithstanding some significant cultural differences and specific legal and regulatory restrictions. While French buyers can be receptive to new and innovative products, there is a tendency to stick with known local suppliers. Competition can be fierce but local partners are readily available in most sectors and product lines.  All foreign companies should be prepared to invest marketing resources in launching a new brand or product in France.

Like in many other European countries, traditional distribution channels are being disrupted by new players in the digital and sharing economy.  Many foreign firms are doing well in this space, as well as a growing number of local competitors.

We recommend that you read this interesting article concerning rules of etiquette in professional life in France.

Look at our dedicated page for international partnership